Scott Friesen

Scott Friesen, Executive Vice President of Strategic Analytics

Scott leads the analytic function at Echo Global Logistics. He also represents Echo on the Executive Board of BiTA, the Blockchain in Transportation Alliance, and serves as an advisor to an Articifial Intelligence startup company.

Prior to joining the Echo leadership team, he led the Advanced Analytics and Insights unit at Quadratic, a Richards Group affiliate company. The AA&I team was responsible for measurement, analysis, and the extraction of value from marketing and other client data sources. Prior to joining The Richards Group, Scott built and led the customer insights and marketing analytic team for Ulta Beauty and Customer Analytics at Best Buy.

Outside of his immediate responsibilities, Scott enjoys teaching on the topics of applied analytics and fighting innumeracy wherever he can. He holds a Masters of Business Administration from Columbia Business School in New York and a Bachelor of Arts in Biology from Swarthmore College.

Key Questions to Ask When Considering Predictive Analytics

Scott Friesen, Executive Vice President of Strategic AnalyticsAug 19, 2020Informational
Technology, Logistics, Freight, Predictive Analytics
Predictive Analytics

The transportation industry is currently adopting advanced technologies and techniques at a rapid pace. There has been an explosion of firms touting innovative and data-driven insights and a lot of companies offering tools to support predictive analytics, such as artificial intelligence (AI) or machine learning (ML) technology. On the one hand, this is very exciting as the… Read more

Terms of the Trade: A History Course in Trucking Terminology

Scott Friesen, Executive Vice President of Strategic AnalyticsMay 15, 2019Informational
Terminology, Logistics, Shipping
Logistics Terminology

Like any industry, transportation and logistics have their own terminology and acronyms. A few you’ve probably heard include drayage, bill of lading, deadhead, reefer, and assessorial. In order to keep up, newcomers must quickly learn the practical meaning of these terms, but few people stop to consider their origin and relevance. As a nod to the long and noble history… Read more