In Partnering with Echo, Newell Brands Finds a Strategic Path Forward

Newell Brands is a $13 billion consumer products company with a vast portfolio of brands, including RubberMaid, Coleman, and Sharpie. Faced with the challenge of streamlining their supply chain management for such a diverse network of products, Newell discovered that Echo’s industry expertise and proprietary technology was essential in overcoming these pain points while also allowing them to become a shipper of choice.